BARCELONA FC AND TRAVIS SCOTT’S CACTUS JACK DROP GAME-CHANGING COLLAB AHEAD OF EL CLÁSICO

In a groundbreaking fusion of football, fashion, and hip-hop, FC Barcelona has teamed up with global music sensation Travis Scott and his brand Cactus Jack to unveil one of the most talked-about collaborations in the history of the sport. This unprecedented partnership is more than a jersey drop–it’s a cultural crossover, timed perfectly with the world’s most anticipated club football rivalry: El Clásico. Set for May 11, 2025, the Barcelona men’s team will take the field against Real Madrid wearing limited-edition kits featuring the iconic Cactus Jack insignia, replacing the usual Spotify logo on the front. This marks the first time a non-Spanish artist is being honored in such fashion, a bold nod to Scott’s global influence and Barcelona’s forward-thinking brand strategy.

The collaboration extends beyond the pitch, deep into Barcelona’s vibrant cityscape. On May 10, just a day before the match, Travis Scott is scheduled to perform a private concert  in Barcelona. Curated by Spotify, the concert is an exclusive event for select fans, embodying the very spirit of hype culture and fan engagement. With this, Spotify and FC Barcelona reinforce their mission to blend sport with sound, creating experiences that live both in stadiums and soundwaves.

Visually, the jersey is a collector’s dream, fusing Cactus Jack’s rebellious streetwear aesthetic with Barça’s rich sporting tradition. Only 1,899 standard jerseys were produced–a symbolic nod to the club’s founding year–with just 22 signed editions representing the starting 11 for both teams. Unsurprisingly, the drop caused an online frenzy, selling out within moments and flooding secondary markets with inflated resale prices. This isn’t just merch, it’s memorabilia, steeped in cultural relevance.

For FC Barcelona, the collaboration signals a deeper move to connect with Gen Z and Gen Alpha audiences across the globe, especially within the U.S., where Scott commands a massive following. And for Travis Scott, it’s a statement of artistic dominance, cementing his place not just in music or fashion, but in the global sports landscape. The partnership follows Barcelona’s previous high-profile jersey collabs with Rosalía, Karol G, Coldplay, The Rolling Stones, and Drake, but the Cactus Jack drop feels like a different beast entirely–louder, bolder, and destined for history.

This is more than a jersey. It’s a moment. A movement. And when Barcelona steps onto the pitch wearing Cactus Jack against their fiercest rivals, the world won’t just be watching football, they’ll be witnessing culture in motion.