BEHIND THE STITCH: ALANI
June 21, 2024
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The streets are buzzing and sneakerheads are on high alert as the highly anticipated Awake NY x Air Jordan 5 “Arctic Pink” gears up for release on August 29, 2025. A collaboration between the trailblazing New York streetwear label Awake NY and the Jordan Brand, this drop is already being hailed as one of the most exciting releases of the year. With fashion tastemaker Sukii Baby recently seen rocking the pair ahead of schedule, the hype has reached fever pitch, setting the tone for what’s destined to be a sellout moment across global markets.
The sneaker is a bold reimagining of the classic Air Jordan 5 silhouette, drenched in a premium Arctic Pink leather upper that commands attention. Inspired by the original “Fire Red” colorway, this version flips the script with modern elegance, channeling Awake NY’s signature vibrance while honoring Jordan Brand’s legacy. The detailing is where this collab truly shines: the mesh side panels now feature Awake NY’s stylized “A” logo, seamlessly integrated into the design, while the traditional “23” on the heel is replaced with a slick “NY” embroidery–a tribute to Awake NY’s roots in the Big Apple.
Adding to the visual drama is the oversized reflective tongue, which retains the Jordan 5’s iconic silver finish but now bears the AWAKE logo in bold embroidery. Beneath, a sleek black midsole is accented by signature red shark teeth detailing, finished with an icy translucent outsole that wraps the look in cool, contemporary energy. For purists and collectors alike, the heel branding switches back to the revered “Nike Air” stamp, adding another layer of retro appeal.
Beyond the design, sneaker fans will appreciate the thoughtful presentation of the drop. The sneakers are expected to arrive in co-branded packaging, underscoring the premium feel of the collaboration and elevating the unboxing experience. Retailing at $210 USD, the pair will be available on Nike SNKRS, Awake NY’s official website, and select Jordan Brand retailers worldwide.
The Awake NY x Air Jordan 5 “Arctic Pink” isn’t just another colorway, it’s a culture-shifting statement that merges streetwear’s creative freedom with the timeless swagger of Michael Jordan’s legacy. For those lucky enough to secure a pair, it promises not only exclusivity but also a standout place in 2025’s sneaker history.
