TOM BRADY’S WEARS A $740,000 JACOB & CO. WATCH TO THE SUPER BOWL

At Super Bowl LIX, held at the Caesars Superdome in New Orleans, Tom Brady made a notable debut as a broadcaster, capturing attention not only for his commentary but also for his choice of wristwear. Brady sported a Jacob & Co. Caviar Tourbillon watch, a luxurious timepiece valued at approximately $740,000. The watch is adorned with 338 baguette- and rose-cut yellow sapphires totaling nearly 49 carats, along with 338 brilliant-cut diamonds, embodying the brand’s commitment to excellence and innovation. 

The extravagant timepiece drew significant attention during the broadcast, with fans and commentators alike expressing admiration. Barstool Sports president Dave Portnoy humorously commented on Brady’s watch, highlighting its opulence. Jacob & Co. CEO Benjamin Arabov praised Brady for embodying the qualities of excellence, precision, luxury, and innovation that define the brand. 

Brady’s transition from the field to the broadcast booth was marked by this bold fashion statement, underscoring his enduring presence in the NFL. His choice of such a distinctive and high-value accessory not only showcased his personal style but also highlighted his association with luxury brands, adding a new dimension to his post-playing career.