BEHIND THE STITCH: ALANI
June 21, 2024
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Kendrick Lamar turned heads and set social media ablaze with his bold fashion statement during the Super Bowl halftime show. The Grammy-winning rapper hit the stage in a custom Martine Rose leather varsity jacket emblazoned with “Gloria” in bold white letters—a nod to his 2024 hit track from the acclaimed album GNX. Pairing the jacket with sleek Y2K-inspired bootcut jeans and black boots, Kendrick proved once again that he’s not just a musical genius but a style icon in his own right.
The look was elevated by a jaw-dropping $68,000 diamond brooch pinned on his signature hat, making a dazzling statement under the stadium lights.Fans and fashion enthusiasts alike couldn’t stop talking about the attention to detail and Kendrick’s ability to blend streetwear with high fashion seamlessly. Social media was flooded with praises for the outfit, with many dubbing it one of the most iconic Super Bowl fits in recent years.
He rocked the Nike Air DT max ‘96 sneakers and he wrapped up the look with Pglang‘s A minor’s chain.
Martine Rose, a longtime trailblazer in contemporary fashion, reportedly collaborated closely with Kendrick’s styling team to craft the one-of-a-kind look. The choice of “Gloria” on the jacket further emphasized the cultural significance of the track, which has become an anthem for resilience and empowerment. Fashion critics praised the ensemble for pushing the boundaries of halftime show fashion and embracing a distinctive mix of nostalgia and innovation.
Kendrick’s Super Bowl appearance not only delivered a memorable musical performance but also cemented his status as a style trailblazer. His daring fashion choices continue to captivate fans and inspire conversations in both the music and fashion industries. If one thing is certain, it’s that Kendrick Lamar knows how to make a statement—both on and off the stage.
