BEHIND THE STITCH: ALANI
June 21, 2024
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2024 was another groundbreaking year for Clint and his streetwear brand, Corteiz, as the London-based label solidified its place as a global powerhouse. Known for its bold designs, grassroots marketing, and exclusivity, Corteiz continued to dominate the fashion world, with achievements that resonated far beyond the streetwear community.
Corteiz collaborated with iconic brands like Nike, releasing limited-edition sneakers that sold out within minutes. The Corteiz x Nike Air Max 95 “Rules the World” capsule was hailed as one of the year’s most coveted sneaker releases, celebrated for its unique storytelling and striking visuals. Clint’s decision to tie the drop to a scavenger hunt through multiple cities created viral moments that engaged fans worldwide.
Credit: Hypebeast
Corteiz continued to break barriers by staying true to its underground ethos. Clint orchestrated guerrilla marketing stunts, including shutting down parts of London for a pop-up event that drew thousands of fans. The event symbolized Corteiz’s ability to create community-driven hype, setting a benchmark for authenticity in fashion marketing.
Beyond the UK, Corteiz expanded its reach in Africa and the U.S., with Clint emphasizing his Nigerian heritage through creative campaigns and storytelling. The brand’s slogan, “Rules the World,” took on a deeper meaning as Corteiz became a symbol of empowerment for the youth.
Clint also used his platform for good in 2024, launching a charity campaign that provided resources and mentorship to underprivileged communities in London and Lagos. By blending fashion with social impact, Clint further cemented his role as more than just a designer—he became a cultural leader.
Clint was also featured on I-D’s magazine with Slawn and Gabriel Moses for “Brother’s keeper”, which celebrated London creatives and only 100 of the publication was released.
The year saw Corteiz and Clint receiving multiple accolades, including the British Fashion Council’s Urban Culture Award, recognizing his contribution to redefining streetwear on a global scale. Corteiz was also named one of the Top 10 Most Influential Brands of 2024 by Hypebeast.
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As 2024 ends, Clint’s vision for Corteiz remains unapologetic and daring. With plans for more collaborations, exclusive drops, and cultural initiatives, Corteiz continues to prove that it is not just a brand but a movement—a testament to Clint’s genius and ability to connect with the youth worldwide.
In a year filled with milestones, Corteiz didn’t just rule the streets—it ruled the world.
