ZENDAYA CO-DESIGNS NEW SNEAKER FOR ON’S FALL 2025 CAMPAIGN

Zendaya has released her first co-designed sneaker with longtime stylist Law Roach for Swiss sportswear brand On’s Fall 2025 “Be Every You” campaign. The new Cloudzone Moon updates the original Cloudzone silhouette they introduced together in Spring 2024, now featuring a breathable mesh upper, supportive heel and forefoot padding, and next-gen CloudTec cushioning for a balance of softness and stability.

Shot by Emily Lipson and directed by Bardia Zeinali, the campaign uses four moonlit set designs to explore themes of duality, movement, and self-expression, with Zendaya wearing looks from On’s Fall 2025 apparel line. Roach handled styling, pairing the sneakers with a bomber jacket, bodysuit, and coordinated track pieces.

On confirmed a second collaboration — the Cloudtilt Moon, a recovery-focused silhouette with a sock-like knit upper, will drop in October. Zendaya’s multi-year partnership with On, signed in 2024, has already delivered strong results for the brand, with its announcement generating $3.5 million in media impact value according to Launchmetrics.