Ye, the artist formerly known as Kanye West, has just launched a new merch collection tied to his upcoming album Bully. The album’s rollout began with Ye sharing the cover art on Instagram, featuring a black-and-white photo by renowned Japanese photographer Daidō Moriyama, known for his gritty, high-contrast images that capture urban life.
Ye’s latest merch line now incorporates this powerful visual, expanding it across black and white long-sleeve shirts. Additionally, other shirts in the collection bear only the album title, BULLY, in bold, gothic font, maintaining the stark, minimalist aesthetic.
The collection’s release coincides with album pre-orders, which are now live on a dedicated Bully website, allowing fans to reserve copies in multiple formats, including vinyl and CD. However, the album’s official release date remains unannounced.
Ye’s approach to his new album, alongside the bold merchandise designs, continues his trend of merging music with high-impact visual and fashion elements.
Fans can explore the merch and reserve their album copy directly on the dedicated Bully website.