Willy Chavarria SS27: Sensational “Comunión” Runway Conquers Paris with Radical UGG Collab

Designer Willy Chavarria officially unveiled his Willy Chavarria SS27 collection, titled Comunión, inside the striking, modernist curves of Paris’ Espace Niemeyer.

View this post on Instagram

Devoted entirely to the protective power of collective gathering and communal spirit in times of global chaos, the presentation elegantly reformatted Chavarria’s signature Chicano street-tailoring into an elevated, universal statement of optimism and fierce elegance.

The visual environment of the collection drew its energy directly from the familiar sanctuaries of home. Colors and prints evoked deeply nostalgic, intimate elements—fading kitchen walls, hand-stitched monogrammed handkerchiefs, and vibrant pillowcase florals.

Executed in a confident palette of Willy Red, Purple Cielo, Plastic Pink, Copper Green, Celestial Blue, and Lilac, the apparel bridged hard-edged structural power with soft innocence.

Standout pieces included pleated shift dresses with exaggerated shoulders, sophisticated knits, and a sheer trench coat crafted from vinyl flowers heat-imprinted into organza to mimic childhood stickers.

Table of Contents

1. Subversive Womenswear Takes Center Stage

2. The Radical Footwear Partnership: Willy Chavarria x UGG®

3. A Multi-Sensory Ritual and “Skin in Common”

4. Instant Gratification: The AI Virtual Try-On Experience

5. Runway Summary Breakdown

Subversive Womenswear Takes Center Stage

The brand’s rapidly expanding womenswear universe took center stage with an injection of chic, subversive styling. Silk dresses draped fluidly across the body alongside voluminous cocktail dresses, leather miniskirts paired with rugged work shirts, and sporty boxer shorts playfully peeking out from form-fitting pencil skirts.

This juxtaposition of masculine workwear staples and delicate, hyper-feminine drapery further established Chavarria’s ability to manipulate traditional gender codes while keeping the raw street authenticity that defines his namesake label.

The Radical Footwear Partnership: Willy Chavarria x UGG®

The runway also marked the official debut of a major footwear partnership with UGG®. Billed as a true exploration of tension between “toughness and softness,” the capsule reframes classic sheepskin warmth through a radical, outlaw lens. Walked down the runway by a star-studded cast that included Romeo Beckham, NBA athlete Jordan Clarkson, and musician Judeline, the co-branded lineup previewed three distinct styles ahead of a retail launch:

• The Guard Boot: A rugged, heavily structured silhouette built for maximum durability.

• The Biker: A heavy-duty, leather-influenced boot that brings an aggressive edge to standard footwear.

• The Hotel Chavarria Slipper: A plush, comfortable slide that emphasizes the collection’s themes of domestic intimacy and home sanctuaries.

“We’ve designed this collection to be fierce and friendly. The archival influence of leather culture wrapped in the warmth and intimacy that only UGG can provide… This is my love letter to the outlaw in you.” — Willy Chavarria

A Multi-Sensory Ritual and “Skin in Common”

Chavarria transformed the show into a multi-sensory ritual. Guests entered a space fully scented by botanical house XINÚ with notes of FlordeMusgo, and each seat held a Comunión palito—a unique ritual object hand-engraved from Mexican coastal driftwood.

Backstage, the designer reunited with The Ordinary for a “Skin in Common” initiative, establishing a unified skincare preparation space where models and crew alike were treated at the same table by the same hands. This raw, radiant skin was complemented by M·A·C Cosmetics’ understated beauty looks, accented by a sharp tomato-red lip and rebellious, askew hairpieces designed by hair maestro Chris McMillan.

Instant Gratification: The AI Virtual Try-On Experience

Breaking away from traditional fashion industry constraints, Chavarria leveraged cutting-edge retail technology immediately following the finale. Powered by Swap, the brand launched ai.willychavarria.com, an AI-powered virtual try-on platform.

The digital space allows consumers to instantly engage with the runway choreography, virtually try on every look, and place direct pre-orders months before pieces land on traditional department store shelves. This tech-forward approach bridges the gap between exclusive Parisian runway presentations and global consumer access.

Runway Summary Breakdown