Tyler, the Creator is set to launch his Golf le Fleur lifestyle brand in Europe, with an exclusive residency at London’s Selfridges beginning December 2, 2024. Known for its eclectic mix of preppy apparel, luxury beauty products, and distinctive accessories, this marks the first international expansion of the brand, which was previously only available in the U.S.
The collection will feature highlights such as the acclaimed fragrance French Waltz, with its floral and citrus notes, and a vibrant range of nail polishes including shades like Geneva Blue and Georgia Peach.
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The London debut reflects Tyler’s intention to broaden the brand’s global reach, with a particular focus on the European market. Fans can expect a showcase of Golf le Fleur’s signature style, blending playful aesthetics with high-end design.
This expansion follows the brand’s success in merging fashion and lifestyle elements under Tyler’s creative vision, further cementing his influence in both music and style.