TRAVIS SCOTT UNVEILS WHITE AND BLUE CACTUS JACK X FRAGMENT X AIR JORDAN 1 LOW OG

Travis Scott is once again commanding the attention of sneakerheads and streetwear connoisseurs with the surprise debut of a stunning white and blue Air Jordan 1 Low OG. This unreleased pair is a powerful continuation of his ongoing collaboration with Jordan Brand and Hiroshi Fujiwara’s legendary Fragment Design, a trio that has already delivered some of the most coveted sneakers of the decade. Now, in 2025, they return with a fresh take that is equal parts nostalgic and innovative, and it’s already poised to be one of the most anticipated sneaker drops of the year.

The newly unveiled pair channels the clean, minimalist aesthetic that Fragment is known for, combined with Travis Scott’s signature design quirks that redefine the rules of the classic Jordan silhouette. The upper is draped in crisp white leather, overlaid with smooth panels of Fragment’s unmistakable military blue. But what truly sets this design apart is Scott’s now-iconic backward Nike Swoosh, which appears in a bold blue tone on the lateral side of the sneaker. The medial side sticks to tradition, featuring a clean white forward-facing Swoosh, creating a deliberate contrast that celebrates both past and present design philosophies.

A closer look reveals more thoughtful details. The inner lining and rubber outsole are drenched in the same military blue shade, creating a cohesive visual story. Meanwhile, the midsole carries a vintage finish, giving off a subtly worn-in vibe that echoes the current wave of retro-inspired fashion. Creamy Sail-colored laces round out the package, offering a hint of aged charm to balance the modern edge. As expected from this collaborative trio, branding is key: co-branded logos from Cactus Jack and Fragment are subtly placed throughout the sneaker, a quiet but powerful nod to the union of three creative giants.

The sneaker world first caught wind of this colorway back in 2022, when Hiroshi Fujiwara was spotted courtside at the NBA Japan Games wearing the unreleased pair. Since then, speculation has simmered, and now with Travis himself sporting the shoe publicly, the hype has reached a boiling point. The rumored release date is set for September 3, 2025, with a retail price of $150 USD. 

This latest reveal is more than just a sneaker drop. In the ever-evolving universe of sneaker fashion, few partnerships have managed to blend musical clout, fashion credibility, and legacy sportswear heritage as seamlessly as the ongoing collaboration between Travis Scott, Fragment Design, and Jordan Brand. With the white and blue Air Jordan 1 Low OG, they’ve delivered yet another masterpiece–one that’s already capturing headlines, fueling resale speculation, and reaffirming Travis Scott’s grip on the sneaker zeitgeist.

Stay locked in–this is one drop you won’t want to miss.