BEHIND THE STITCH: ALANI
June 21, 2024
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In a remarkable fusion of music and sports, Travis Scott‘s latest single, “4X4,” has taken the music world by storm, debuting at number one on the Billboard Hot 100 chart dated February 8, 2025. This achievement marks Scott’s fifth chart-topping single, underscoring his enduring influence in the music industry.
The journey of “4X4” to the top of the charts began with a high-profile debut during the halftime show of the College Football Playoff National Championship on January 20, 2025. Performing on the roof of Atlanta’s Mercedes-Benz Stadium, Scott delivered an electrifying performance that captivated both sports and music fans alike. Reflecting on his connection to sports culture, Scott shared, “Growing up in Houston, sports were a big part of my life. I wanted to bring that same energy to my performance.”
“I feel like every kid should go to college, Whether it’s for the books or not, just for the experience…you go to these games and see a 100,000 people in the same colour cheering loud for people that’s repping,” Travis Scott told Billboard about his love for college sports.
© Gunnerstalh.us / Billboard
The release of “4X4” on January 24, 2025, was met with widespread acclaim. The track, produced by Tay Keith and FnZ, features an interpolation of Migos’ “Say Sum,” adding a familiar yet fresh element to the song. Critics have praised its dynamic production and Scott’s signature style, predicting its rise to the top of the charts.
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Commercially, “4X4” made an impressive debut, with 16.2 million streams, 2.9 million in radio airplay audience, and 167,000 units sold in its first week. This robust performance underscores Scott’s ability to connect with a broad audience and generate significant buzz around his releases.
© Gunnerstalh.us / Billboard
Scott’s achievements extend beyond his latest single. He boasts four number-one albums and holds the record for the highest-grossing tour by a solo rap artist. Reflecting on his journey, Scott stated, “It’s all about pushing boundaries and bringing something new to the table. I want to inspire others to chase their dreams relentlessly.”
As “4X4” continues to dominate the charts, Travis Scott’s influence on both music and sports culture remains undeniable. His innovative approach and dedication to his craft ensure that he will continue to be a driving force in the industry for years to come.
