BEHIND THE STITCH: ALANI
June 21, 2024
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In 2024, Travis Scott managed to keep his name in the headlines despite not dropping fresh music. His fans, however, have been feasting on nostalgia as the Houston native dusted off Days Before Rodeo, his 2014 mixtape, and gave it new life on streaming platforms and vinyl. Deluxe versions of the project flooded the market, propelling it to claim the top spot on the Billboard 200. Meanwhile, his magnum opus Astroworld made its noise, tying Cardi B’s record as only the second album with every track certified platinum.
But it’s not just the throwbacks pulling Scott into the spotlight. His collaborative work with Nike and Jordan is making sneaker enthusiasts salivate, while his global performances—from the U.S. to Australia and Brazil—have cemented his dominance on stage. It’s been a heavy year of wins, earning him multiple nominations at both BET and Billboard Music Awards, including nods for Top Rap Artist, Top Male Rap Artist, and Top Rap Touring Artist.
The Circus Maximus Era
The highlight of the year is undoubtedly the Circus Maximus Tour. According to Billboard, Scott has shattered records to become the highest-grossing solo rap tour in history, amassing an eye-watering $209.3 million. The tour brought out 1.7 million fans over two legs, with special venues sprinkled in, proving the loyalty and sheer scale of his following.
While the Utopia era has been defined by Scott’s meticulous approach to expanding his brand beyond music, this latest achievement underscores his growing legacy as a rap titan. With competition heating from artists like Nicki Minaj and $uicideboy$, the Billboard Music Awards on December 12 promise a nail-biting showdown.
It’s a story of numbers, nostalgia, and unmatched spectacle.
