TOPSHOP RETURNS TO RUNWAY AFTER 7 YEARS

Once a defining voice of high-street style, Topshop is officially making its long-awaited comeback. Acquired by ASOS in 2021 and later mostly sold to Danish group Bestseller, the brand is relaunching with a standalone website and eventful return to physical stores. This sets a new chapter for the brand after nearly four years since it’s Arcadia-era collapse.

To celebrate its reinvention, Topshop has brought back Cara Delevingne as the featured face of its new campaign. Building on her iconic history with the label, including starring as the first solo campaign face in 2014, Cara now fronts a curated 30-piece edit dropping exclusively on topshop.com from August 16.

Set in East London, the campaign was captured by photographer Bartek Szmigulski, and styled by Justin Hamilton. It leans on Cara’s signature aesthetic like strong silhouettes, sharp tailoring, and playful confidence. Expect updated takes on iconic pieces: Joni and Jamie jeans, PU-cinched jackets, black-and-white faux shearling, and rich avocado tones.

Topshop is also returning to the runway in August with a “See Now, Buy Now” format in a landmark London location. The show will be open to the public and end with a street-style event featuring DJs and surprise guests. In a move toward true inclusivity, the brand and Wilhelmina Models are hosting an open casting call, giving emerging models the chance to walk their runway.

Additional retail details include a new standalone site slated to launch in late 2025. While no dedicated standalone stores are confirmed yet, Topshop and Topman will be sold through partner retail locations from autumn