BEHIND THE STITCH: ALANI
June 21, 2024
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Skincare brand Topicals is bringing a new level of excitement to its community with the launch of Faded Fortune, a one-night-only game experience set to take place in New York City and London this March. The immersive event promises cash prizes and rare luxury goods, giving attendees a chance to try their luck in a high-stakes atmosphere inspired by 90s glamour.
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The promotional campaign, shared on Topicals’ social media, features a striking retro aesthetic with a trio of stylishly dressed individuals seated in a vintage car, evoking the era’s rich, opulent energy. The brand has set a “90s Fine” dress code, reinforcing the theme of nostalgia while ensuring the event remains fashion-forward. The cryptic messaging suggests an exclusive and unpredictable experience, leaving followers intrigued about what’s to come. The creative directors behind the campaign was CEO of topicals Olamide Olowe and Julia Shao. The campaign was directed by Aicha Cherif and Jade Montgomery as the executive producer.
With its tagline, “You just might get lucky,” Faded Fortune appears to blend gaming, luxury, and nightlife into an interactive experience that aligns with Topicals’ bold, culture-driven branding. As more details emerge, fans are eagerly anticipating how the event will unfold and whether they’ll be among the lucky winners. The hashtag #FadedByAnyMeans hints at a competitive edge, suggesting that only the boldest participants will walk away with prizes.
