TOMMY HILFIGER REVS UP PREP WITH “THE HILFIGER RACING CLUB” CAMPAIGN

Tommy Hilfiger shifts into overdrive this Fall 2025 with “The Hilfiger Racing Club” campaign, shot by Glen Luchford and fronted by actor Nicholas Hoult, a genuine vintage motorsport enthusiast, and supermodel Claudia Schiffer. Against a backdrop of classic race cars and trackside energy, the campaign infuses traditional prep, plaid layering, varsity jackets, classic trenches, with a glamorous racing spirit.

This launch is labeled as the opening chapter of Tommy’s “You’re Invited, No RSVP Required” stylistic statement—a modern ethos born from themes of defiance, freedom, and authentic self-expression. Hoult perfectly captures this dynamic, saying: “There’s tradition, but it’s full of life and a sense of fun. It reflects the classic American prep style he’s known for—timeless and effortlessly cool.” Schiffer adds: “It’s that joyful spirit of self-expression… he invited us into his world, and it was wonderful to be a part of it.” (Smudge Report)

High-energy activations, from racetrack pop-ups to creative collaborations, will bring this heritage-inspired yet vibrant aesthetic directly to audiences around the globe.