TOBE NWIGWE AND REEBOK’S NEW “CHUKWU” COLLECTION REDEFINES CULTRURAL COOL

Reebok and Tobe Nwigwe’s partnership, launched in early 2024, marks a seamless fusion of heritage athletic design with the artist’s deeply personal and cultural identity. The debut collection, “Preseason OTU,” reimagines the classic Reebok Turf Trainer and apparel through Nwigwe’s signature aesthetic: mint green accents, rich textures like hairy suede and nubuck, and a spirit rooted in Nigerian heritage and personal storytelling.

This multi-season creative journey continues with the sophomore “Chukwu ABUO” drop, revealed August 11, 2025. The collection introduces a new silhouette, a modern take on the BB 4000 II named “ABUO” (Igbo for “two”)—designed for adults and children alike, and paired with a refined apparel capsule. The shoe features mixed-material craftsmanship: hairy suede, nubuck, textile overlays, alongside a lace toggle closure and gum outsole, while remaining true to Nwigwe’s creative DNA with mint and chalk colorways.

Beyond footwear, the ABUO collection includes versatile apparel pieces in tailored, statement-driven shapes, all unified by mint tones and thoughtful design. The fashion lineup emphasizes functionality and intention, reinforcing the central theme of family and cultural inheritance.

For Nwigwe, these collaborations are more than fashion—they’re a narrative of identity, faith, and legacy. The “Chukwu” name, representing the divine in Igbo culture, alongside themes of unity and growth, underscores how deeply personal this union between the artist and Reebok is.