THE POLO BEAR IS NOW INTERACTIVE ALL OVER THE WORLD!

Ralph Lauren has taken its iconic Polo Bear to the next level with an innovative global initiative that transforms the beloved mascot into an interactive experience. Using augmented reality (AR), fans can now engage with the Polo Bear in dynamic ways at select flagship stores and through the Ralph Lauren app. 

This campaign bridges digital and physical spaces, offering activities like personalizing Polo Bear merchandise and unlocking AR animations of the character in classic Ralph Lauren outfits. The experience has been rolled out in major cities worldwide, including New York, Paris, and Tokyo, coinciding with Ralph Lauren’s holiday collection launch.

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This interactive approach reflects Ralph Lauren’s commitment to blending tradition with modern technology. 

The Polo Bear, a longstanding symbol of the brand’s playful sophistication, now appeals to a tech-savvy audience while maintaining its nostalgic charm. 

Shoppers can not only create their custom designs but also access exclusive Polo Bear content through QR codes at participating stores. This innovative campaign solidifies Ralph Lauren’s position as a leader in merging fashion and technology.