BEHIND THE STITCH: ALANI
June 21, 2024
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Sydney Sweeney, first introduced as a muse with Jimmy Choo’s Summer 2024 campaign, reprises her role once again for the brand’s Fall 2025 efforts. The new campaign unfolds as a cinematic exploration of how shoes and accessories can shift identity, mood, and poise. Over a year since collaborating with Jimmy Choo, Sweeney brings fresh vitality to the shoot, which intentionally blurs the boundary between fantasy and reality.
Highlighted silhouettes include the bold zebra-print Isa Slingback, the sharp Scarlett Pump with drop heel, and the polished Tylor Loafer. The all-new Bar Hobo Bag is also featured, reinforcing Jimmy Choo’s vision of fashion as experiential storytelling.
