BEHIND THE STITCH: ALANI
June 21, 2024
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Supreme’s Spring/Summer 2025 (SS25) collection is taking a bold leap into denim history, joining forces with the legendary French fashion house Marithé + François Girbaud. This collaboration is more than just another high-profile streetwear partnership–it’s a cultural revival, bringing back the pioneering techniques and unmistakable aesthetics that made Girbaud a global denim powerhouse.
Founded in 1972 by Marithé Bachellerie and François Girbaud, the eponymous brand redefined denim, introducing groundbreaking techniques that transformed the industry. From stonewashing to laser engraving, Girbaud’s innovations set new standards, influencing both high fashion and urban streetwear. The brand’s signature X-seam construction and the revolutionary Shuttle Jean, with its distinctive velcro strap detailing, became staples in hip-hop and pop culture. Throughout the ’80s and ’90s, Girbaud denim was sported by icons like Michael Jordan and Tupac Shakur, cementing its status in the golden era of street fashion. Despite a quieter presence in recent years, Girbaud remains a revered name among denim enthusiasts and vintage collectors. Now, Supreme is bringing its legacy back into the spotlight.
Supreme, founded in 1994 by James Jebbia, has evolved from a niche skate shop in New York City into one of the most influential streetwear brands of all time. Known for its limited releases, bold collaborations, and the iconic box logo, Supreme thrives on exclusivity and cultural relevance. By tapping into Girbaud’s denim mastery, Supreme is bridging the gap between past and present, merging two legacies that have both shaped and redefined fashion.
This Supreme x Marithé + François Girbaud collaboration is set to deliver a mix of archival denim staples and modern streetwear essentials, honoring Girbaud’s past while embracing Supreme’s contemporary edge. The collection includes standout pieces like the Leather Flight Bomber Jacket, created with Alpha Industries, which features embossed Girbaud branding and comes in black and camo colorways.
The Denim Trucker Jacket and Baggy Jeans showcase Girbaud’s X-seam design in multiple washes, giving a fresh spin to the brand’s signature look. Other key pieces include Shuttle Tape Leather Cargo Pants, Cargo Sweatpants, and a Zip-Up Hoodie, paying homage to the Shuttle Jean’s iconic velcro strap detailing. Supreme also introduces a Down Puffer Vest and a Hockey Jersey, blending Supreme’s street aesthetic with Girbaud’s technical design approach. The collection is further complemented by accessories such as Camp Caps, Beanies, Tote Bags, and Towels, ensuring a complete lifestyle offering.
This collaboration is more than just fashion–it’s a revival of an iconic brand and an introduction of Girbaud’s innovative techniques to a new generation of streetwear enthusiasts. For Supreme, it further cements its ability to reinterpret fashion history while maintaining its modern-day cultural dominance. With a global release set for April 3, 2025, (April 5 in Asia), anticipation is at an all-time high. Whether you’re a denim purist or a streetwear fanatic, this drop is poised to be one of the most significant collaborations of the year.
The Supreme x Marithé + François Girbaud collection is not just a meeting of two brands–it’s a fusion of two pioneering movements in fashion. Girbaud revolutionized denim, and Supreme redefined modern streetwear. Now, they’re coming together to create something truly legendary.
