BEHIND THE STITCH: ALANI
June 21, 2024
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Supreme has officially announced its collaboration with French fashion house Marithé + François Girbaud for a Spring 2025 collection. This partnership blends Girbaud’s pioneering denim designs with Supreme’s streetwear aesthetics, resulting in a highly anticipated capsule. The collection features a range of apparel and accessories, including a Leather Flight Bomber Jacket, Denim Trucker Jacket, Down Puffer Vest, Hockey Jersey, Hooded Sweatshirt, Leather Cargo Pant, Baggy Jean, Sweatpant, Denim Short, Tee, Camp Cap, Beanie, Tote Bag, and Towel.
Marithé + François Girbaud, established in the 1970s, gained prominence for its innovative denim treatments and baggy silhouettes, which played a key role in shaping both high fashion and streetwear. This collaboration marks an exciting revival for the brand, introducing its heritage to a new generation while incorporating Supreme’s contemporary streetwear influence.
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Founded in 1972 by French designers Marithé Bachellerie and François Girbaud, the Marithé + François Girbaud brand became renowned for its innovative approaches to denim and fashion. They pioneered the industrialization of the stone-wash technique in 1976, giving jeans a distinctive worn-in appearance that became widely popular. In 1978, they introduced the “baggy” style, a looser-fitting jean that achieved global success and was widely imitated. Throughout the 1980s and 1990s, the brand continued to influence fashion with experimental collections and technical advancements in fabric treatments and silhouettes. Despite facing financial challenges in the early 2010s, Marithé + François Girbaud has experienced a resurgence, reintroducing their iconic designs to a new generation of fashion enthusiasts.
The collection reinterprets Girbaud’s signature denim legacy through a full lineup of outerwear, accessories, and archival shapes. It showcases the fusion of Parisian and New York street style influences, bringing a fresh perspective to classic designs. With official images already circulating, anticipation for the release is at an all-time high among fashion enthusiasts.
The Supreme x Marithé + François Girbaud collection is set to drop on April 3, 2025, in Supreme stores and online. Given the hype surrounding this collaboration, pieces are expected to sell out quickly. Fans and collectors are advised to mark their calendars and prepare for the release to secure their desired items before they’re gone.
