SUPREME X B.B. SIMON WEEK 14 DROP BLENDS DENIM, RHINESTONES, AND STREET GLAM FOR A HYPE-FUELED RELEASE

Supreme’s Week 14 Spring/Summer 2025 release sees the streetwear giant teaming up with none other than b.b. Simon for a dazzling accessories capsule that hits stores and the web on May 29th, 2025. The collaboration delivers a sharp fusion of utility and glam, draped in 13 oz. cotton denim and dripping with rhinestones and metal studs. Comprising a Denim Backpack, Denim Tote Bag, Denim Keychain, and Denim Lanyard, the collection is rooted in statement-making style while staying true to Supreme’s functional design ethos.

B.b. Simon, known for its luxury belts and iconic crystal-studded creations, rose to fame in the Y2K era and remains a staple in hip-hop fashion culture. From Playboi Carti to Travis Scott, the brand has been embraced by artists who thrive on pushing aesthetic boundaries. With this collaboration, Supreme spotlights b.b. Simon’s deep-rooted influence in music, streetwear, and luxury culture. This collection isn’t just a nostalgic throwback–it’s a reintroduction of bling in a street context, tailor-made for a new generation of hypebeasts.

Each item in the drop carries b.b. Simon’s signature flair: the Denim Backpack is a 25L stunner boasting rhinestone accents and rugged denim structure. The Tote Bag offers a stylish yet practical carrier decked out in sparkling flair, while the Keychain and Lanyard elevate everyday essentials into showpieces. Supreme takes these classic accessories and injects them with maximalist energy, turning them into fashion statements that reflect both form and function.

Set to release at 11 AM EDT in the US, 4 PM BST in the UK, and 5 PM CEST in Europe, the capsule will also hit Japan on May 31st. As always, the items will be available via Supreme’s online store, but those hoping to cop from countries like Nigeria will need to rely on third-party shipping or forwarding services due to limited global delivery options. Hype surrounding the drop is already building fast, with resellers and fans eyeing the backpack and lanyard as likely sell-out contenders.

At its core, the Supreme x b.b. Simon collaboration is about more than rhinestones and denim-hit’s about bridging the worlds of streetwear and expressive luxury. It captures the rebellious, post-ironic energy of Gen Z fashion while tipping its hat to the bold excess of early-2000s hip-hop. As trends like cowboy-core and glam-utility gain traction, this collection stands at the intersection of fashion nostalgia and modern-day hype. It is streetwear with sparkle and it is coming in HOT.