BEHIND THE STITCH: ALANI
June 21, 2024
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Supreme‘s latest drop, set to release on May 8, 2025, is one for the history books. Merging the opulence of fine jewelry with the animated charm of Bikini Bottom, the streetwear titan has unveiled an audacious two-pronged collaboration–partnering with luxury jeweler Jacob & Co. and beloved cartoon icon SpongeBob SquarePants. It’s a cultural collision that pushes boundaries, amplifies Supreme’s Spring/Summer 2025 narrative, and continues to position the brand at the intersection of fashion, art, and pop sensibility.
At the heart of the Jacob & Co. collaboration is a standout piece: a meticulously crafted 14K Gold Dice Pendant priced at a jaw-dropping $2,998. More than just an accessory, it’s a statement. Known for their association with celebrity luxury and flashy, high-end design, Jacob & Co. brings its signature decadence to a streetwear audience eager to flex fashion with attitude. This isn’t the first time Supreme has flirted with the world of high jewelry, but it’s arguably one of the boldest moves yet. The gold pendant, sleek yet audacious, merges the refinement of traditional luxury with the playful irreverence Supreme is known for–making it a likely grail item for both collectors and hypebeasts.
But Supreme didn’t stop there. In a move that plays directly into the cultural nostalgia of an entire generation, the brand also revealed a full-scale collaboration with Nickelodeon’s SpongeBob SquarePants. Featuring a vibrant range of apparel and accessories, this capsule drop blends the animated absurdity of SpongeBob’s underwater world with Supreme’s edge. Central to this collection is a SpongeBob-themed racing jacket designed by none other than Jeff Hamilton, the legendary designer behind iconic NBA and NASCAR leather jackets of the ’90s and early 2000s. The Jeff Hamilton Racing Jacket is priced at $398, and it’s already making waves online for its intricate patchwork and bold cartoon visuals—m–a fusion of elite craftsmanship and childhood fun.
The SpongeBob drop also includes a wide selection of cycling gear developed in collaboration with Castelli, a premium Italian cycling brand. From jerseys and bibs to socks and caps, the lineup is functional and fashion-forward, elevating SpongeBob-themed streetwear into the realm of performance sportswear. Complementing these pieces are mesh-back caps, racing long sleeve tees, and a co-branded Specialized sports bottle–each capturing the quirky spirit of the beloved animated franchise while adding a functional twist. Supreme’s ability to turn something as light-hearted as SpongeBob into a serious streetwear statement is a testament to the brand’s cultural agility.
This week’s release is more than just a product drop–it’s a commentary on taste, status, and the ways in which youth culture constantly redefines luxury. On one end, you have Jacob & Co., a brand associated with red carpets and rap moguls; on the other, SpongeBob SquarePants, a goofy underwater sponge who lives in a pineapple. Supreme’s genius lies in making both feel equally desirable within the same fashion moment. The drop bridges high-end jewelry and cartoon kitsch, merging them in a way that only Supreme could pull off without seeming ridiculous, instead making it feel visionary.
The release goes live at 11 AM EDT in the U.S., 4 PM BST in the UK, and 5 PM CEST in Europe. With early reactions flooding forums like Reddit’s r/Supreme and resale platforms buzzing with anticipation, both the Jacob & Co. pendant and SpongeBob pieces are expected to sell out rapidly. Those lucky enough to secure items at retail will likely find themselves holding onto some of the most collectible Supreme pieces of the year.
As Supreme continues to blur the lines between cultural parody and premium fashion, this week’s dual collaboration proves that no reference is off-limits and no idea too wild when it comes to rewriting the rulebook of modern streetwear.
