SUNNEI FW25: BOLD COLORS, PLAYFUL SILHOUETTES, AND A TIME-BENDING RUNWAY SHOW

SUNNEI‘s Fall/Winter 2025 show, held during Milan Fashion Week, continued the brand’s tradition of blending innovative design with thought-provoking presentations. Known for their unconventional runway concepts, SUNNEI once again captivated audiences with a showcase that challenged traditional fashion norms.

The event took place at the Lia Rumma Gallery, a venue renowned for its contemporary art exhibitions. This setting provided a fitting backdrop for SUNNEI’s multidisciplinary approach, emphasizing the brand’s commitment to viewing fashion as an expansive design project that transcends clothing. The gallery’s minimalist architecture allowed the collection’s vibrant aesthetics to stand out, creating a harmonious blend of art and fashion.

SUNNEI’s FW25 collection was a celebration of bold colors, exaggerated volumes, and the brand’s signature stripes. The designs featured macro silhouettes and playful elements, such as bags made of paper, highlighting SUNNEI’s dedication to craftsmanship and creativity. The collection also included the second collaboration with CAMPER, presenting a four-shoe series featuring a double-sole design, further showcasing the brand’s innovative spirit. 

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A standout feature of the collection was the use of prints showcasing characters drawn by co-founder Loris Messina‘s mother, Marylène Fantoni, in the 1980s. These designs added a personal and nostalgic layer to the collection, reflecting SUNNEI’s appreciation for authenticity and human creativity. 

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The runway show itself was a sensory experience. The soundscape featured a disorienting mix of tempos, with music that started quickly and then slowed to a near halt before regaining pace. This auditory illusion complemented the collection’s theme of time distortion, enhancing the overall immersive experience for the audience. 

SUNNEI’s FW25 show not only celebrated a decade of the brand’s existence but also reflected its commitment to challenging industry norms and embracing individuality. By distorting perceptions of time and age, SUNNEI once again proved its place as one of Milan’s most daring fashion voices. 

The audience’s reaction was overwhelmingly positive, with guests praising the brand’s bold approach and innovative designs. The use of elderly models was particularly lauded for promoting inclusivity and challenging conventional beauty standards in the fashion industry. 

SUNNEI’s FW25 show was a testament to the brand’s dedication to pushing boundaries and redefining fashion norms. Through a combination of innovative designs, immersive experiences, and a commitment to authenticity, SUNNEI continues to solidify its position as a trailblazer in the fashion world.