STREET SOUK X FREE THE YOUTH TO START 2025 WITH A POP UP

In 2025, Accra, Ghana, is set to witness a significant collaboration between Street Souk, Africa’s largest streetwear convention, and Free The Youth, a prominent Ghanaian fashion collective. This partnership will culminate in a pop-up show hosted at Free The Youth’s flagship store on Liberation Road on the 3rd of January, a vibrant hub for fashion enthusiasts in the city. 

 

https://www.instagram.com/p/DEPzIYpMsNY/?igsh=cXpheWZuNm5jaThl 

Street Souk, renowned for celebrating and championing the continent’s streetwear culture, has previously organized marketplaces at events like Our Homecoming.  Their collaboration with Free The Youth aims to empower African youth through fashion, providing a platform for emerging designers and creatives to showcase their work. 

The pop-up show is expected to feature exclusive merchandise, interactive workshops, and live performances, reflecting the dynamic and innovative spirit of Africa’s streetwear scene. This event not only highlights the growth of the fashion industry in Ghana but also underscores the importance of youth-led initiatives in shaping contemporary African culture.

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