STORMZY SEALS NEW DEAL WITH DYSON

Dyson’s latest move in the UK music scene sees heavyweight Stormzy stepping in as their newest global ambassador.

This comes after Dyson’s recent partnership with singer Raye, Dyson’s tapping into the rich British music culture continues, bringing in Big Mike himself to rep the brand’s latest innovation: the OnTrac headphones.

Stormzy, or Michael Omari to those close to him, has spent the better part of a decade pushing grime to the forefront. From his  “Wicked Skengman” freestyles to hit songs like “Shut Up,” which jumped to number eight on the UK singles chart, he’s been relentless. With a Brit Award for British Album of the Year under his belt and a history-making headliner slot at Glastonbury, Stormzy is no stranger to game-changing moments. Now, he’s joining Dyson for a campaign built on a simple idea: “Tune everything out and stay focused.”

Dyson’s new OnTrac headphones match Stormzy’s forward-looking sound, designed with 40mm drivers and an audio range from 6Hz to 21kHz; these cans let him dive deep into the layers of grime, gospel, and soul that mark his sound. Plus, the 55-hour battery life is built to endure the grind, whether he’s catching flights, hopping on stage, or working through late-night studio sessions for his new album, which he’s been teasing on social media.

The campaign film takes a close look at the chaos of Stormzy’s world, capturing his day-to-day life through the lens of OnTrac’s 55-hour battery span. Whether he’s running to catch a flight or shutting down the stage, the OnTrac headphones deliver a standout soundtrack, with features like active noise cancellation and a fast-charge boost giving him the edge

Stormzy’s signature look, a reliable black tracksuit (even worn at his #Merky FC headquarters), is now paired with his “CNC Black Nickel” OnTrac headphones, featuring a khaki splash on the ear cushions, subtle but unmistakably him. In his words, “Whether I’m catching a flight, getting ready for a show, or working on new music, I need to tune everything out and stay focused.

The Dyson OnTrac headphones make it easy  through every move, no matter how long or hectic the day gets.