BEHIND THE STITCH: ALANI
June 21, 2024
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Nigerian streetwear label Snug World just rolled out its latest campaign, tapping into a mix of bold accessories and casual sportswear. At the heart of the drop is a statement belt with a massive silver “Snug” buckle set against camouflage straps, a piece that doubles as both utility and jewelry, capturing the brand’s playful but commanding aesthetic. It’s a nod to early-2000s logo mania, reworked through a distinctly Nigerian street lens.
The campaign also showcases striped green-and-black rugby shirts styled with denim shorts, socks, sandals, and caps, giving the collection a relaxed, easygoing feel. Shot in a home setting, the visuals highlight Snug World’s emphasis on comfort, community, and authenticity: fashion that looks just as good on the couch as it does out in the city. With this release, the label continues to push a vision where local street style thrives on boldness, nostalgia, and a grounded sense of self.
