SKIMS PARTNERS WITH NIKE

In a groundbreaking collaboration, Kim Kardashian‘s shapewear brand, Skims, has partnered with sportswear giant Nike to launch a new activewear line called NikeSKIMS. Set to debut in the United States this spring, the collection aims to blend Nike’s advanced sports science with Skims’ focus on the female form, offering products that make women feel both “strong and sexy.” The partnership will feature an extensive range of training apparel, footwear, and accessories designed to meet the needs of female athletes. 

Kim Kardashian, co-founder and chief creative officer of Skims, expressed enthusiasm about the collaboration, highlighting the shared commitment to innovation and inclusivity. She emphasized that every detail of the collection has been meticulously designed to sculpt and perform for every body type. Heidi O’Neill, Nike’s President of Consumer, Product & Brand, echoed this sentiment, stating that the collection aims to empower women by making them feel strong and attractive. 

The announcement of the NikeSKIMS partnership has already had a positive impact on Nike’s financial standing. Following the news, Nike’s stock surged by 4.6%, reaching $76.39. This collaboration is seen as a strategic move by Nike to revitalize its women’s business segment and compete with brands like Lululemon and Athleta. Analysts view the partnership as a positive step, leveraging Skims’ reputation for inclusivity and body positivity alongside Nike’s innovation in sportswear. 

The first NikeSKIMS collection will be available in select U.S. stores and online platforms this spring, with plans for a global rollout in 2026. The products will feature extended sizing and designs that emphasize the body’s natural form, aiming to cater to a diverse range of women. As the launch approaches, both brands are expected to unveil more details about the specific products and features of the NikeSKIMS line.