SKEPTA STARS IN NEW ERA x MAINS “IN MY ERA” CAMPAIGN

Skepta fronts the latest “In My Era” campaign, marking the next chapter of the collaboration between MAINS London and New Era.

Celebrating the evolution of the iconic 59FIFTY silhouette, the campaign places Skepta at the center of the conversation — reflecting on his personal connection to the cap and how his life experiences continue to shape his creative direction.

Long associated with identity, heritage, and self-expression, the 59FIFTY has been a cultural staple across music, sport, and streetwear.

Through MAINS, Skepta reinterprets the classic with a sharper, more personal lens — merging London grit with global influence.

The New Era x MAINS 59FIFTY is available now.