BEHIND THE STITCH: ALANI
June 21, 2024
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UK grime icon Skepta took over London for the launch of Puma‘s Skope Hikes line, an event that was nothing short of legendary.
The launch party featured Skepta taking over with an intense performance, giving fans and attendees a unique experience that blended fashion, music, and culture.
Skepta’s presence underscored Puma’s aim to connect with the streets, especially by collaborating with an artist who embodies urban culture and authenticity.
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The Skope Hikes collection focuses on rugged, fashion-forward footwear that combines Puma’s performance technology with a street-inspired aesthetic, ideal for both outdoor adventures and city life.
This launch marks another step in Puma’s ongoing collaborations with high-profile musicians and cultural icons, making waves in the world of streetwear and beyond.
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The launch party was a star-studded affair with the likes of Tiwa Savage in attendance and performances from Ghetts, Chip and Fresco.
The mid-top sneaker is set to release on November 2nd.
