BEHIND THE STITCH: ALANI
June 21, 2024
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Severe Nature, a prominent streetwear brand, has partnered with Beauty Hut to release a limited edition collection of exclusive jerseys. This collaboration, described as “crafted by the culture, for the culture,” was announced on Severe Nature’s Instagram page.
The exclusive jerseys debuted at Street Souk yesterday, a popular streetwear convention in Lagos, Nigeria. This event serves as a significant platform for local brands to showcase their latest designs and connect with the fashion community. The collaboration between Severe Nature and Beauty Hut is expected to draw considerable attention at the convention, highlighting the fusion of fashion and cultural expression.
In addition to the jersey release, Severe Nature and Beauty Hut are hosting “Relaxx,” an R&B-inspired party celebrating soulful rhythms and smooth beats on the 27th of December at Nok. This event aims to bring together music enthusiasts and fashion aficionados, further solidifying the partnership between the two brands.
