BEHIND THE STITCH: ALANI
June 21, 2024
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In a fashion world saturated with fleeting trends, Severe Nature stands tall as a beacon of authenticity and bold expression. Founded in 2012 by Christopher Afolabi, Tobi Adeleye, and the late Michael Atobalele, the brand has grown from humble beginnings into a cultural powerhouse that merges fashion with purpose. Severe Nature is more than a clothing line; it is a lifestyle that celebrates individuality, community, and the audacity to live unapologetically. Through innovative designs, immersive experiences, and a relentless commitment to creative empowerment, the brand has become a vital force in contemporary streetwear.
At its core, Severe Nature was built to inspire. From the outset, its founders envisioned a brand that would be more than just fashion–it would be a voice. A voice for the bold, the misunderstood, and the culture shapers. Severe Nature’s designs reflect this ethos, featuring vibrant graphics and powerful statements that encourage self-expression. Every piece is crafted with intention, speaking to the realities of modern urban life while paying homage to cultural roots. This fusion of style and substance has made the brand a standout in the fashion world, where aesthetic appeal often overshadows authenticity.
But Severe Nature is not just about clothing; it is about community. The brand has made a name for itself by creating spaces where culture and creativity collide. Events such as “Office Hours” embody this ethos, offering more than just a retail experience. These gatherings function as cultural hubs where individuals can engage with art, fashion, and each other. “Office Hours” combines pop-up retail with gallery exhibitions and garment printing workshops, allowing attendees to witness fashion in motion. It’s a hands-on, immersive experience where consumers are not just spectators but participants in the creative process. Through events like these, Severe Nature has cultivated a loyal community that values creativity as much as it values style.
Severe Nature’s impact extends beyond its immediate community. The brand has made notable strides on larger stages, including the Upcycled Fashion Show held on September 14th, 2024, at the Sullenberger Aviation Museum. This event was not just a fashion showcase; it was a statement on sustainability. By featuring upcycled couture pieces, Severe Nature highlighted the importance of repurposing fashion items, aligning with the growing global movement toward eco-conscious design. In a world increasingly concerned with environmental impact, the brand has demonstrated that sustainability and style can coexist without compromise. The Upcycled Fashion Show reinforced Severe Nature’s reputation as a forward-thinking brand with a conscience.
Innovation is at the heart of everything Severe Nature does, and this is most evident in its pop-up events. These are not mere retail experiences; they are immersive environments designed to engage, inspire, and leave a lasting impression. By incorporating elements of live art, music, and garment customization, the brand offers consumers more than just clothes–it offers a story. Every pop-up is carefully curated to reflect the brand’s ethos of merging culture with couture. Customers walk away not just with purchases but with a deeper understanding of the brand’s mission and values. It is this ability to create meaningful experiences that sets Severe Nature apart from its peers.
Collaboration is another pillar of Severe Nature’s success. The brand has consistently used its platform to uplift other creatives, whether through sponsored BMX events, jam sessions, or its “My Nature” initiative. “My Nature” provides emerging artists with a platform to showcase their work, reflecting the brand’s commitment to empowering the next generation of creators. Severe Nature is not just building a brand; it is building a legacy rooted in community and collaboration. By supporting grassroots talent, the brand ensures that its impact goes beyond fashion–it touches lives.
As of 2025, Severe Nature continues to gain recognition on the global stage. Its inclusion in the Black in Fashion Council Discovery Showroom is a testament to its growing influence. This platform highlights emerging designers who are shaping the future of fashion, and Severe Nature’s presence is well-deserved. In a landscape where trends come and go, the brand remains steadfast in its mission to create fashion with meaning.
Severe Nature’s cultural footprint is further amplified through its collaborations with notable personalities who embody the brand’s ethos of bold expression. Among them is Nengi Hampson, a Nigerian reality TV star, model, and entrepreneur who gained fame as a finalist on Big Brother Naija Season 5. Known for her confident style and strong personality, Nengi’s partnership with Severe Nature reflects the brand’s celebration of individuality and self-assurance.
Another key figure is Troost-Ekong, a Nigerian professional footballer with a reputation for excellence on and off the pitch. As a defender for both the Nigerian national team and top European clubs, Troost-Ekong’s collaboration with Severe Nature merges sportsmanship with streetwear, showcasing the brand’s versatility.
Also adding her flair to the mix is Life-size Teddy, a rising Nigerian singer-songwriter whose soulful sound and eclectic style make her an ideal fit for the brand’s bold aesthetic. These collaborations not only highlight Severe Nature’s appeal across diverse industries but also reinforce its commitment to partnering with individuals who shine authentically in their respective fields.
The legacy of Severe Nature is one of boldness, resilience, and authenticity. Christopher Afolabi, Tobi Adeleye, and the late Michael Atobalele have created more than just a fashion brand; they have created a cultural movement that continues to inspire individuals to live authentically. With every collection, pop-up event, and community initiative, Severe Nature proves that fashion is not just about clothes–it is about telling stories, fostering connections, and making an impact. As the brand continues to evolve, one thing remains clear: Severe Nature is not just following the culture; it is shaping it.
