SARAH BURTON UNVEILS FIRST GIVENCHY CAMPAIGN

Sarah Burton’s very first campaign for Givenchy, shot by Collier Schorr, unveils a new chapter in the storied house’s narrative, one deeply rooted in empathy and creative kinship. At its center are two compelling figures: model and muse Kaia Gerber and filmmaker Halina Reijn, whose quiet exchange becomes a lens into the intimacy of the female creative bond. The campaign extends beyond the lens; Burton’s longtime collaborators, stylist Camilla Nickerson and makeup artist Lucia Pieroni, also appear, reflecting a vision of inclusivity and creative community.

This campaign doesn’t aim for classic fashion polish but rather warmth and authenticity. The mood is candid and conversational: smiles, laughter, gentle gestures, capturing the “female gaze” and emotional nuance Burton spoke of as her guiding inspiration. From refined tailoring to translucent eveningwear, the designs echo her March FW25 collection: purposeful, elegant, and imbued with lived-in vulnerability.

More than a visual debut, this campaign acts as a manifesto for Burton’s creative direction at Givenchy. It frames fashion not as spectacle, but as relational, woven out of trust, respect, and subtle expression. It’s an emotional reset for the brand: a celebration of the women who shape its vision, both in front of and behind the camera.