SARAH BURTON DEBUTS GIVENCHY MEN’S CAMPAIGN WITH PAUL SIMONON & ROONEY MARA

Givenchy is turning heads this season with the release of its first men’s campaign under Sarah Burton, and it’s as bold and unexpected as you might hope. The images feature Paul Simonon, legendary bassist of The Clash, together with actor Rooney Mara, bringing to the brand not just star power, but a lineage of rebellion and refined cool.

Shot with Burton’s signature lens for tailoring, sharp cuts, hand-finished detailing, and a deliberate embrace of edge, the collection fuses British punk ethos with French couture. Simonon appears in sharply tailored suits that echo his London street-style past but are elevated with subtle stitching and modern proportions.

Burton’s approach to this campaign is refreshing in its minimalism and texture. The clothing showcases a mix of wool and leather, highlighting movements in craftsmanship that align with Burton’s time at Alexander McQueen, a balancing act between strict formality and raw energy.

Rooney Mara’s inclusion is equally important for the narrative. Her presence in the campaign provides a quiet, almost ghostly contrast to Simonon’s boldness. Dressed in structured outerwear and softly draping trousers, she brings a sense of intimacy and restraint to the visual story, hinting at Givenchy’s commitment to layering gendered identities.