SAINT LAURENT TOPS LYST INDEX Q3 2025, MIU MIU DROPS TO SECOND

The latest edition of the Saint Laurent-led Lyst Index reveals some significant seismic shifts in global fashion demand for the third quarter of 2025. According to the report, Saint Laurent climbed two spots to claim the #1 hottest brand position.

Saint Laurent not only took the top brand spot, but also placed its Le Loafer shoe at #2 in the hottest products list, experiencing a 66% month-on-month spike in search interest.

• The brand rankings for Q3 2025 (top 10):

  1. Saint Laurent (+2)

  2. Miu Miu (−1)

  3. COS (+4)

  4. The Row (+2)

  5. Coach (same)

  6. Prada (−2)

  7. Bottega Veneta (+2)

  8. Loewe (−6)

  9. Ralph Lauren (+2)

  10. Chloé (−2)

 Among products, the #1 hottest item was the Havaianas Top Flip-Flops, which saw a 34% spike in demand

Saint Laurent’s rise signals a renewed appetite for brands that fuse luxury heritage with accessible edge. Its positioning at the top suggests that shoppers are gravitating back to classic names with fresh momentum.

Meanwhile, Miu Miu’s drop to second, and Loewe’s sharp fall to eighth, may reflect brand fatigue, creative direction changes or shifting consumer priorities.

Interestingly, COS, a mass “premium‐contemporary” label, jumped four spots to third place, hinting at a broader underlying trend: value-driven luxury or accessible high-end gaining serious traction. The presence of flip‐flops at the top of the hottest products list speaks to this too: fashion demand is not only about glamour, but about lifestyle, wearability and cultural relevance.

Brands that show strong storytelling, product narrative and visibility (in real life and social media) are the ones climbing. For Saint Laurent, this moment offers a launchpad for further growth. For brands below, the message is clear: relevance, resonance and realism win in 2025.