ROSALIA STARS IN CALVIN KLEIN FW25 CAMPAIGN

Spanish superstar Rosalía takes centre stage in Calvin Klein’s Fall 2025 underwear campaign, marking her first ever collaboration with the iconic brand. Under the lens of photographer Carlijn Jacobs, Rosalía channels “bold sensuality with surreal visual storytelling,” appearing in key styles like the new Icon Cotton Modal line, featuring innovations such as the seamless Infinity Bond waistband and bonded closures, alongside vintage-inspired Heritage Cotton pieces, Perfectly Fit bras, and bikinis.

The visuals are striking: in one scene Rosalía lounges in a bathtub; in another, she’s seen in a minimal, moody environment with a Burmese python draped across her body. There are also more streetwear-leaning shots where she pairs CK underwear pieces with baggy jeans. Through the campaign, Rosalía speaks to both comfort and heritage, as she says, “Calvin Klein underwear has been a staple in my wardrobe for years… it’s an honor to be in the campaign.”