ROGER FEDERER AND RAFAEL NADAL SHINES IN LOUIS VUITTON’S “CORE VALUES” CAMPAIGN

Roger Federer and Rafael Nadal have teamed up once again, but this time off the tennis court, as they star in Louis Vuitton‘s “Core Values” campaign.

Louis Vuitton brought back its iconic “Core Values” campaign, starring tennis legends Roger Federer and Rafael Nadal. This installment, titled “There Are Journeys That Turn Into Legends,” celebrates their shared values of perseverance, mutual respect, and discovery. 

The campaign was shot by renowned photographer Annie Leibovitz in the Dolomites, Italy, highlighting the athletes’ camaraderie as they navigate the mountainous terrain.

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Federer and Nadal, who share a history as fierce rivals and close friends, represent a transition from competition to companionship in the campaign. 

Federer described the experience as meaningful and reflective of their relationship, while Nadal emphasized pride in collaborating with his friend. 

The campaign also showcases Louis Vuitton’s heritage in travel, with Federer carrying the Monogram Christopher backpack and Nadal the Monogram Eclipse version, symbolizing their unique personalities and journeys.

Pietro Beccari, Louis Vuitton’s CEO, praised the campaign for embodying the values of excellence, resilience, and emotional connections central to the brand’s legacy.