PRADA UNVEILS FW25 CAMPAIGN WITH A ROUGHER, REALER TAKE ON STYLE

Prada’s Fall/Winter 2025 campaign has officially landed and it’s intentionally raw, slightly chaotic, and undeniably fresh. Shot by Oliver Hadlee Pearch and starring Kendall Jenner, the visuals lean into motion, texture, and the idea of beauty that isn’t picture-perfect.

The campaign is titled Prada Motion Pictures, and it plays with the idea of constant movement. Models are captured mid-walk, mid-thought, mid-pose emphasizing a kind of restless energy. There’s an unpolished feel to it all, loose strands of hair, natural lighting, and clothes that look worn-in rather than pristine.

This lines up with what Prada showed on the FW25 runway. Miuccia Prada and Raf Simons didn’t chase polish. Instead, they pulled things apart,literally. Dresses came with frayed edges. Skirts were wrinkled on purpose. Paper-bag waists, scuffed leather shoes, and oversized coats gave everything a lived-in, thrown-together look.

Even the iconic little black dress got a makeover. Prada’s version was distorted, bent out of shape, and full of wrinkles challenging the idea that elegance has to be clean-cut.

The styling pushes back on today’s filtered version of femininity. It doesn’t try to smooth things over. Instead, it asks: what if strength and glamour come from leaving things undone?

In a season where most brands are chasing perfection, Prada goes the opposite way. The result? A campaign that feels alive, a little messy, and completely confident.