Prada SS25 Shakes Up Fashion Norms

Miuccia Prada and Raf Simons continue to challenge conventional fashion wisdom with their latest Spring/Summer 2025 collection. In a season where most designers aim to fit into specific trends, Prada and Simons have boldly embraced a mash-up of styles that caters to every niche imaginable—from futuristic aliens to wild west cowgirls, thrill-seekers, scholars, and collectors alike.

As two of the most influential designers in the industry today, Miuccia Prada’s Miu Miu brand has defied market trends with remarkable sales growth, while her partnership with Simons at Prada has produced a steady stream of hit collections. Together, they’re shaping the future of fashion, with a keen eye on the present moment.

Where Prada’s Spring 2025 menswear questioned the material world, the womenswear collection, showcased in Milan, took a different approach, blending an eclectic mix of styles and aesthetics. Western suede coats paired with futuristic chrome skirts, BDSM-inspired harnesses, and intricate black feathers created a striking contrast. Oversized bug-eyed glasses and chain-linked details added an element of quirkiness, showcasing the collection’s embrace of the unconventional.

The designs spanned the spectrum from modest to daring. Delicate floral prints adorned prim, round-collared blouses, while metallic dresses featured bold cutouts, exposing skin in unexpected ways. Outerwear mixed textures and colors, with sleek black leather coats juxtaposed against pastel-pink nylon. The eveningwear selection was just as diverse, offering something for business executives, extraterrestrials, and ballet dancers alike.

Footwear, too, was a nod to the brand’s storied history, with Prada and Simons reviving an array of archival styles, ensuring no two models wore the same pair.

This collection’s intentional lack of cohesion speaks to the ever-evolving, internet-driven culture we live in today. In a world fragmented by endless subcultures and hyper-specific trends, Prada and Simons are keeping pace with the digital age, tapping into multiple fashion niches. It’s a reflection of our era’s fast-paced, algorithmic reality, where even Miuccia Prada has her hashtag: #miucciacore.

Explore Prada’s  SS25 collection in the gallery above.