POST MALONE STARS IN SKIMS FALL 2025 MENSWEAR LAUNCH

In his latest campaign, Post Malone redefines rugged comfort as the face of SKIMS’s Fall 2025 menswear launch. Shot on a rustic Utah ranch by Theo Wenner, the visuals cast him in a new slab of relaxed Americana, featuring heavyweight fleece joggers, zip-up hoodies, basic tees, and a striking debut of Realtree® camouflage patterns across underwear, t-shirts, and loungewear.

Breaking from SKIMS’s usual minimalist aesthetic, Malone brings Western flair, sporting a cowboy hat and boots amidst the great outdoors. His energy, a blend of laid-back charm and rugged edge, captures exactly what Kim Kardashian envisioned for the campaigns: “effortless energy and style,” setting the tone for a new standard in men’s comfortwear.

In conversation with GQ, Malone admitted that modeling underwear was “terrifying,” yet he embraced it fully, joking that it made him feel “like a handsome son of a b*tch” (GQ) He also revealed that his affinity for SKIMS began with a bathrobe he loved during chilly Utah winters, a simple comfort that would eventually usher him into a headline campaign.

This launch also introduces SKIMS’s innovative Heavyweight Fleece, a fabric built for warmth and durability without sacrificing softness, an evolution in function and style. The limited-edition Realtree® camo makes its official debut here, aligning with Malone’s longstanding love for camouflage aesthetics.