POST MALONE PREPARES TO LAUCH FASHION LABEL “AUSTIN POST”

Post Malone is officially stepping into the fashion arena with the launch of his eponymous label, Austin Post, set to debut on a Paris runway this autumn.

Scheduled for September 1, sunset, the “Season One” show will take place in the heart of Paris, aligning with the city’s fashion week buzz. Few details have been revealed so far, but insiders expect the collection to reflect Malone’s personal style, think crisp button-downs, embroidered blazers, denim-on-denim, bold belt buckles, and classic Western accessories like a white straw hat.

This marks Post Malone’s first foray into launching a full-fledged fashion label, his prior ventures include high-profile collaborations with Crocs, Stanley, UGG, and most recently SKIMS. His established aesthetic, which bridges Western motifs and streetwear, sets a clear tone for what to expect, even though production-related specifics like fabrics and tailoring remain under wraps.

Notably, the runway show coincides with his European tour, his Paris date is just two days later, offering a seamless cultural crossover between music and fashion