POST MALONE DEBUTS FASHION RUNWAY IN PARIS

Post Malone, under his real name, Austin Richard Post, has officially entered the fashion arena, unveiling his namesake label, Austin Post, with a runway show held on September 1 in Paris. The venue? None other than Karl Lagerfeld’s former mansion, signaling the artist’s bold design intentions.

Titled “Season One: At First Light,” the collection is deeply rooted in Americana, drawing from Post’s Texas upbringing and Utah’s rugged landscapes. The aesthetic weaves together Dallas westernwear and Southwest ranch motifs, featuring star-embellished denim, suede jackets, velvet cattleman’s attire, and tailored workwear. Even the finale saw models riding a live horse down the runway.

Post Malone himself closed the show wearing light-wash denim, a cowboy hat, and Lucchese boots. Reflecting on the moment, he called the collection a “soulful extension” of himself and proudly shared that building his own label was something he “always wanted to do.”