On January 24, 2025, at Paris Fashion Week, Juun.J unveiled its Fall/Winter 2025 collection, titled “Coveruncover.” Creative Director Jung Wook-jun explored the interplay between oversized outer layers and short, fitted pieces underneath, emphasizing a striking contrast at the waistline.
The collection showcased Juun.J’s signature approach to reinterpreting classic menswear. Traditional materials such as wool, leather, and denim were transformed into contemporary designs featuring exaggerated proportions and innovative tailoring. The combination of voluminous coats with slim-fitting trousers highlighted the brand’s focus on redefining conventional silhouettes.
Color played a significant role in the collection, with traditionally muted tones like khaki and navy infused with a unique luster. Tartan patterns were reimagined in vibrant hues of bright orange, adding warmth and energy to the ensembles. This bold use of color and pattern demonstrated Juun.J’s commitment to pushing the boundaries of traditional menswear.
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The “Coveruncover” collection also delved into the concept of layering, with outer garments designed to be removed to reveal contrasting pieces beneath. This approach not only emphasized versatility but also invited wearers to engage with their clothing in a dynamic way, reflecting the brand’s innovative spirit.
Juun.J’s Fall/Winter 2025 presentation was a testament to the brand’s dedication to challenging fashion norms. By blending classic materials with modern design elements and focusing on proportion and layering, the collection offered a fresh perspective on contemporary menswear.
The show was well-received by attendees and critics alike, further solidifying Juun.J’s reputation as a forward-thinking force in the fashion industry. As the brand continues to evolve, it remains committed to redefining menswear through innovative design and a keen understanding of modern aesthetics.