NIONTAY FRONTS DENIM TEARS’ STRIKING FALL/WINTER 2025 LOOKBOOK

Denim Tears drops its Fall/Winter 2025 collection in a compelling lookbook starring Niontay, the rapper and NYC cultural voice. Shot with minimalist focus, the visuals rely on creative energy and presence, Niontay anchors the brand’s evolving aesthetic through his posture and attitude.

This season, creator Tremaine Emory broadens Denim Tears’ narrative scope, bringing in a diverse roster of collaborators: The Rolling Stones, Stefano Pilati, Thomas Orito, and the New York Black Yankees. Emory also infuses personal history, weaving in the Liberty Rock motif and debuting an “Anarchy Cotton Wreath” alongside the brand’s iconic wreath emblem, all layered over red, green, and black plaid colorways, an homage to his Jamaica, Queens roots.

This lookbook signals Denim Tears’ shift toward ready-to-wear while maintaining its storytelling depth. Standout items include leather motorcycle jackets, bold knitwear, and, for the first time, denim crafted in-house, marking a milestone for the brand’s design evolution.

Retail Launch: The collection drops Friday, September 12 at 11 a.m. EST through Denim Tears’ webstore and Africa Diaspora Goods flagship