Nas Celebrates 30 Years of Illmatic with a Limited-Edition Fashion Collab

 Over the decades, the album has influenced countless artists and cemented Nas’ legacy as one of the greatest lyricists in rap history.

Now, this collaboration celebrates that legacy, blending Umbro’s storied sportswear heritage with Daley’s forward-thinking approach to design.

 The standout piece of the collection is a jersey adorned with Nas-themed iconography, paying tribute to his journey and the lasting impact of Illmatic. The relaxed silhouette combines bold elements of Nas’ New York roots with a global perspective, reflecting the album’s far-reaching influence across music, fashion, and culture.

Nicholas Daley, known for his ability to fuse cultural narratives with contemporary fashion, infuses the collection with a sense of nostalgia while keeping it modern. Umbro, a brand synonymous with classic sportswear, brings its rich history to the table, ensuring the collaboration resonates with fans of both the brand and the artist.

This unique release is more than just a fashion collection—it’s a celebration of the enduring legacy of an album that continues to inspire new generations. Fans can now own a piece of this historic moment, as the collection is officially available for purchase.