BEHIND THE STITCH: ALANI
June 21, 2024
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Canadian music journalist and beloved pop culture oddball, Nardwuar the Human Serviette, is stepping into the world of sneaker culture with a surprising but exciting collaboration with Nike SB. The partnership will birth a bold new edition of the Nike SB Dunk Low, set to release in Holiday 2025. Known for his tartan-heavy wardrobe, eccentric interviews, and infamous “Doot doola doot doo… Doot doo!” sign-off, Nardwuar is one of the most recognizable and unconventional figures in music media. Now, his unmistakable aesthetic will be immortalized in one of sneaker culture’s most iconic silhouettes, the SB Dunk Low.
The sneaker’s design pays tribute to Nardwuar’s most famous accessory: his signature tam o’ shanter hat. The upper will feature a striking plaid pattern that mirrors the vibrant mix of red, yellow, white, and other colors typically seen in the journalist’s headwear. This tartan design dominates the visual profile of the shoe, making it an instant standout. Complementing this bold look are black overlays on the Swoosh, laces, tongue, and outsole adding a sleek contrast to the loud primary palette. Deep Royal Blue and Yellow Strike hues further bring out the colorful vibrancy associated with Nardwuar’s personality.
Beyond its visual appeal, the sneaker includes a clever nod to Nardwuar’s quirky persona through customized insoles, which are rumored to feature the phrase that has become synonymous with his interviews: “Doot doola doot doo… Doot doo!” The sneakers fully embrace Nardwuar’s energetic and offbeat character, blending performance-ready construction with tongue-in-cheek flair. Fans are also speculating about the possibility of special packaging and bonus accessories like extra laces, but Nike has not confirmed those details yet.
According to sources, the Nardwuar x Nike SB Dunk Low will retail at $135 USD and will drop sometime between October and December 2025. The style code for the sneaker is II1493-600, and its official colorway is listed as University Red, Black, Yellow Strike, and Deep Royal Blue. The sneakers will be available in limited quantities through select skate shops and the Nike SNKRS app, which means fans and sneaker collectors alike will need to stay alert when the release window draws near.
This marks Nardwuar’s first-ever footwear collaboration, and it’s already shaping up to be one of the most anticipated drops of the year, not just for sneakerheads, but for pop culture fans who have followed the journalist’s decades-long career. By turning his trademark eccentricity into wearable art, the Nardwuar SB Dunk Low bridges the gap between fashion, music, and individuality. As the release approaches, all eyes will be on Nike and Nardwuar for official looks and updates, but one thing’s for sure: this quirky collab is a “doot doo” dream come true.
