MIU MIU NAMED HOTTEST BRAND IN Q3

Miu Miu has been named the hottest brand for Q3 2023, according to the latest Lyst Index report. This marks the first time Miu Miu has taken the top spot, surpassing Loewe, which previously held the position. 

The brand’s success is attributed to a 30% increase in online searches, driven by popular items like the Arcadie Bag and its Fall/Winter campaign featuring stars such as Emma Corrin and Zaya Wade. 

MiuMiu F/W 24

https://www.instagram.com/p/DBdz3DspzyH/?igsh=bjd6ZGRjajVhaHRr 

Prada is at number 3, followed by Saint Laurent, and the biggest gainers, Alaïa moved up 12 places to end up as the 5th hottest brand in the world.

Also, viral moments on social media platforms like TikTok, where the brand has garnered over 223 million views, have further boosted its popularity.