MILEY CYRUS FRONTS NEW MAISON MARGIELA CAMPAIGN

Miley Cyrus has made fashion history: Maison Margiela, a house long defined by anonymity, conceptual rigor, and collective vision, has finally tapped a celebrity to front its campaign, Miley Cyrus herself, marking a pivotal shift in its nearly four-decade legacy.

Under the lens of Paolo Roversi, the campaign unfolds like a timeless black-and-white portrait series. Cyrus appears stripped-back, raw, and transformed, painted entirely in white, echoing the brand’s iconic bianchetto technique that traditionally rendered objects and garments into blank canvases. Armed only with paint and Margiela’s sculptural Tabi boots, she embodies both vulnerability and creative synergy, stating: “In that moment, Margiela and I became one.”

The campaign’s styling remains true to Margiela’s ethos of imperfection and memory. Deconstructed tailoring, second-skin silhouettes, and garments with creased, sun-bleached, or repaired textures echo the stories of pieces that evolve through use and time. Accessories, from squishy leather 5AC bags to inverted-layer handbags.