BEHIND THE STITCH: ALANI
June 21, 2024
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In a playful new collaboration, Mike Tyson and Kith are turning a famous meme into reality. The “Now Kith” meme, based on a photo of a young Tyson pressing two pigeons together as if they’re kissing, takes center stage in this limited drop.
The meme became a fan favorite for its endearing play on Tyson’s distinctive lisp, transforming “kiss” to “kith” and inspiring the collaboration’s theme.
The Kith for Mike Tyson Vintage Tee debuts in two classic colorways. Made from a high-quality 230GSM cotton jersey, each tee features a light wash for that timeless, vintage appeal.
Tyson himself appears in the campaign, sporting the tee and lending his iconic persona to the collection. Currently, the capsule focuses solely on the two T-shirt designs, each highlighting Tyson’s nostalgic connection to the meme.
This collaboration also comes just before Tyson’s much-anticipated face-off with Jake Paul, premiering on Netflix on November 15. Fans can get their hands on the Mike Tyson x Kith collection starting November 11 through Kith’s Monday Program, marking a stylish homage to Tyson’s legendary status and the internet’s lighthearted tribute to him.
