MEET S/DOUBLE: SHAWN STUSSY’S REBIRTH OF A LEGACY LABEL

After almost a decade of seeming dormancy, fashion icon Shawn Stussy has re-launched his brand S/DOUBLE, marking its first full collection since around 2016. The revival began subtly: early campaign images emerged showing young models wearing relaxed surf-and-streetwear pieces bearing Shawn’s hand-written “SHAWN” script, a branding move that plays as a nod back to his time with Stüssy while staking out S/DOUBLE as its own creative territory.

The offerings in the new line are approachable and rooted in timeless basics: think short-sleeve work shirts, graphic hoodies, washed denim, T-shirts, and socks. Priced accessibly and distributed initially in Australia and New Zealand via “S/DOUBLE AU,” the pieces have even started showing up overseas in Japan through importers. Meanwhile, fans and followers have been waiting for more, the subtle rollout leaves room for anticipation, but some argue the brand could benefit from stronger visibility or clearer storytelling to really tap into Shawn Stussy’s heritage while pushing forward.