MATTY MATHESON REIMAGINES THE ASICS GEL‑CUMULUS 16 IN TWO ARCHIVAL COLORWAYS

Celebrity chef and creative figure Matty Matheson has teamed up with ASICS Sportstyle to reissue the GEL‑CUMULUS 16, a milestone silhouette originally launched in 2014, through a contemporary, archive-driven lens. The relaunch sheds new light on this wedge-shaped running sneaker, delivering two new colorways dubbed “Cloud Grey” and “Cream” that blend subtlety with sport appeal.

The sneakers feature soft, breathable mesh uppers overlaid with tonal suede or leather accents, all perched atop ASICS’s signature GEL cushioning midsole. Priced at US $180 and set for release on August 15, 2025, the limited drop merges comfort, construction, and design history into one laid-back silhouette.

What sets this release apart is the brand’s creative choice in enlisting Matheson, not for culinary styling, but as a cultural symbol. His nonchalant social media aesthetic and direct shot reveals tie into ASICS’s aim to recontextualize a classic runner silhouette for a style-conscious audience. According to ASICS Sportstyle, this relaunch is meant to “sit back and relax,” a tagline that nods to both comfort and casual presentation.